Spotify     /  Yo Soy______          –       2020

We crafted a vibrant campaign to honor the rich and diverse tapestry of Latinx music genres showcased on Spotify, celebrated at the Latin Grammys 2020. This campaign was designed to highlight the passionate rhythms, soulful melodies, and innovative sounds that define Latinx music, reflecting the artistry and cultural depth recognized at this prestigious event. Our initiative aimed to bring these dynamic genres into the spotlight, celebrating their impact and influence in the musical landscape.

Project Credits  


Spotify Team:
Carlo Michelangelo Luetto / Global Brand Design Director
Kenia Perez / ACD
Angela Gonzalez / Global Brand Manager