Storytelling, design, and strategy are at the core of my work—driven by a passion for crafting distinctive brands and unforgettable narratives that forge authentic connections. With over 18 years of experience, I blend artistic vision with emotional depth to help brands tell stories that truly resonate.
Currently, I’m Head of Creative at Robinhood, where I lead a cross-functional team of designers, writers, strategists, and producers to shape the voice and vision of one of the most transformative fintech companies of the decade—building a cohesive brand experiences across every touchpoint.
Previously, I held creative leadership roles at Nike and Spotify, and ran my own creative production company—collaborating with global brands to develop campaigns, content, and platforms rooted in culture and storytelling. I’ve also worked at world-renowned agencies like R/GA.
Across every role, I’ve focused on building teams and scaling brands through a multidisciplinary lens—
developing integrated campaigns and experiences that strengthen brand identity and create lasting emotional impact across digital and physical spaces.
Working at the intersection of sport, fashion, luxury, and culture, I blend design, strategy, and storytelling to drive cultural relevance and lasting brand growth. I’m passionate about building and mentoring top-tier creative teams that push boundaries and create work that lives beyond the brief.
Born in New York City and raised between NYC and Buenos Aires, I draw inspiration from culture, community, and innovation. That hybrid perspective shapes how I work—hands-on, collaborative, and globally minded.
I’ve led teams and launched work for iconic brands like Nike, ︎Apple, ︎Spotify, Beats by Dre, Google, Meta, Samsung, Airbnb, Patagonia, AB InBev, and MTV.
Outside of work, I’m a drummer, a photographer, and a lifelong sports enthusiast.
I’ve also served on juries for some of the industry’s most respected festivals, including Cannes Lions (Digital Craft), The One Show, and The Webby Awards.
Whether I’m building a brand or shaping a campaign, my goal is always the same: to create work that connects—emotionally, culturally, and meaningfully.
Servicies
Creative Leadership / Brand Strategy / Brand Building / Creative Direction / Content Creation / Art Direction / Tone of Voice / Positioning / Brand Identity
Experience
Robinhood
Head Of Creative
2024 - Present
Leading the Robinhood Creative Team. Setting the Creative vision and strategy for the Creative Department. Brand Defining (Integrated campaigns, activations, events and partnerships), GTM, Social, Performance & growth, and all Marketing efforts. Partnering closely with c-suite and leaders across the company. Leading, building and developing a diverse team of Creatives.
Nike
NA Creative Director
2021 - 2024
Leading and overseeing creative for all categories in NYC from 2021- 2022. And Running and Basketball for North America and Global from 2022 onwards.
OOOFFF Creative LAB
ECD (Consultant)
2021-2022
Consulting on creative storytelling, design, physical spaces and digital platforms. Focusing on business transformation, branding, and production services. Building teams on demand with a global creative network of artists, designers, writers, engineers, and experts. And representing creatives all over the world.
Spotify
Global Brand Design Director
2019 – 2021
Design lead of the Brand+Creative team. Spotify's award-winning in-house agency. Overseeing brand and marketing design-work globally.
Pantera&Co (Creative Lab)
Head of Creative
2019 – 2021
Head of Creative for Pantera&Co's Creative Lab. Developing the editorial mission, vision, and voice of the company. Enabling teams to generate editorial ideas and concepts. Building teams based on the creative needs. And helping oversee the planning and production.
Creative Director @ Google
2019
Creative Director for Google. Leading, in partnership with the Google Creatives, the creative, strategy, and content creation of Google Store.
Serial Studio
Founder & Director
2017 – 2019
Co-founded and Directed Serial Studio. An innovation-led creative production company based in Buenos Aires, Argentina. Working for brands like Nike, Facebook, Volkswagen, Stella Artois, Corona, Quilmes, GCBA & partnering with the best in class production companies like Pantera&Co, and global renowned agencies like BBDO, David the Agency, La America (ex Mother), Isla, JWT and Mutato.
R/GA
Creative Director & Visual Department Lead
2012 – 2017
Creative Director for Nike and Visual Department Lead of the R/GA Buenos Aires office. Mentoring and building the company's design core team. Collaborating with all the R/GA global network while working on projects for brands such as Beats ByDre (LA), Google , AirBnB, Samsung, and Nike.
Bridger&Conway
Creative Director
2011 – 2012
Creative Director for Anheuser-Busch InBev.
CarneMag®
Founder & Director
2010 – 2021
Bestial Studio®
Founder & Design Director
2007 – 2011
....
Main Clients:
Nike, ︎Apple, ︎Spotify, Robinhood, Google, Beats By Dre, AirBnB, Meta, Samsung, Mtv, CocaCola, Pepsi, Hyatt, Young Olympic Games, Patagonia, Anheuser-Busch InBev, Redbull, UFC
Some Awards:
Cannes Lions, D&AD, The One Show, Clio, Wave, +Digital, Diente, Facebook Awards, Webby, FWA, Awwwards
Get in touch:
cmluetto(at)icloud.com
+1 (332) 207-5597
LinkedIn
VSCO
Instagram
Full portfolio available upon request.
Nike, ︎Apple, ︎Spotify, Robinhood, Google, Beats By Dre, AirBnB, Meta, Samsung, Mtv, CocaCola, Pepsi, Hyatt, Young Olympic Games, Patagonia, Anheuser-Busch InBev, Redbull, UFC
Some Awards:
Cannes Lions, D&AD, The One Show, Clio, Wave, +Digital, Diente, Facebook Awards, Webby, FWA, Awwwards
Get in touch:
cmluetto(at)icloud.com
+1 (332) 207-5597
VSCO
Full portfolio available upon request.