Carlo Michelangelo Luetto is a storyteller at his core, driven by a passion for crafting unique brands and unforgettable narratives that foster authentic connections. With over 18 years of experience, he merges artistic vision with emotional depth to help brands tell meaningful stories that resonate with audiences. Currently Head of Creative at Robinhood, Carlo provides a platform for bold, impactful projects that empower creatives to produce career-defining work.
Working at the intersection of sport, fashion, luxury, and culture, he brings a multidisciplinary approach to building and scaling brands, developing high-impact campaigns that drive engagement across digital and physical spaces. His focus on innovation extends to assembling and mentoring top-tier creative teams that push boundaries across every brand touchpoint.
Born in New York City and raised between Buenos Aires and NYC, Carlo finds inspiration in culture, community, and technology. His hybrid approach as a hands-on creative thinker has led him to mentor and build creative, strategy, and design teams worldwide, driving groundbreaking work that redefines industries.
Throughout his career, Carlo has collaborated with top talents on a wide range of projects, from branding and campaigns to product design and digital platforms, leading award-winning teams for iconic brands such as Nike, ︎Apple, ︎Spotify, Beats by Dre, Google, Samsung, MTV, Airbnb, Meta, Anheuser-Busch InBev, and Patagonia.
In addition to his creative pursuits, Carlo has had the honor of serving on juries for prestigious Advertising and Design festivals worldwide, including the Cannes Lions Digital Craft Category in 2017, The One Show, and the Webby Awards.
Servicies
Creative Direction / Content Creation / Art Direction / Brand Strategy / Brand Transformation / Identity
Experience
Robinhood
Head Of Creative
2024 - Present
Leading the Robinhood Creative Team. Setting the Creative vision and strategy for the Creative Department. Brand Defining (Integrated campaigns, activations, events and partnerships), GTM, Social, Performance & growth, and all Marketing efforts. Partnering closely with c-suite and leaders across the company. Leading, building and developing a diverse team of Creatives.
Nike
NA Creative Director
2021 - 2024
Leading and overseeing creative for all categories in NYC from 2021- 2022. And Running and Basketball for North America and Global from 2022 onwards.
OOOFFF Creative LAB
ECD (Consultant)
2021-2022
Consulting on creative storytelling, design, physical spaces and digital platforms. Focusing on business transformation, branding, and production services. Building teams on demand with a global creative network of artists, designers, writers, engineers, and experts. And representing creatives all over the world.
Spotify
Global Brand Design Director
2019 – 2021
Design lead of the Brand+Creative team. Spotify's award-winning in-house agency. Overseeing brand and marketing design-work globally.
Pantera&Co (Creative Lab)
Head of Creative
2019 – 2021
Head of Creative for Pantera&Co's Creative Lab. Developing the editorial mission, vision, and voice of the company. Enabling teams to generate editorial ideas and concepts. Building teams based on the creative needs. And helping oversee the planning and production.
Creative Director @ Google
2019
Creative Director for Google. Leading, in partnership with the Google Creatives, the creative, strategy, and content creation of Google Store.
Serial Studio
Founder & Director
2017 – 2019
Co-founded and Directed Serial Studio. An innovation-led creative production company based in Buenos Aires, Argentina. Working for brands like Nike, Facebook, Volkswagen, Stella Artois, Corona, Quilmes, GCBA & partnering with the best in class production companies like Pantera&Co, and global renowned agencies like BBDO, David the Agency, La America (ex Mother), Isla, JWT and Mutato.
R/GA
Creative Director & Visual Department Lead
2012 – 2017
Creative Director for Nike and Visual Department Lead of the R/GA Buenos Aires office. Mentoring and building the company's design core team. Collaborating with all the R/GA global network while working on projects for brands such as Beats ByDre (LA), Google (SFO), AirBnB and Samsung (Global), and Nike (NYC/LA/PDX/LND).
Bridger&Conway
Creative Director
2011 – 2012
Creative Director for Anheuser-Busch InBev. Focused on Campaings.
CarneMag®
Founder & Director
2010 – 2021
Bestial Studio®
Founder & Design Director
2007 – 2010
....
Main Clients:
Nike, ︎Apple, ︎Spotify, Robinhood, Google, Beats By Dre, AirBnB, Meta, Samsung, Mtv, CocaCola, Pepsi, Hyatt, Young Olympic Games, Patagonia, Anheuser-Busch InBev, GCBA, Lawrys, Redbull, UFC
Some Awards:
Cannes Lions, D&AD, The One Show, Clio, Wave, +Digital, Diente, Facebook Awards, Webby, FWA, Awwwards
Get in touch:
cmluetto(at)icloud.com
+1 (332) 207-5597
LinkedIn
VSCO
Instagram
Full portfolio available upon request.
Nike, ︎Apple, ︎Spotify, Robinhood, Google, Beats By Dre, AirBnB, Meta, Samsung, Mtv, CocaCola, Pepsi, Hyatt, Young Olympic Games, Patagonia, Anheuser-Busch InBev, GCBA, Lawrys, Redbull, UFC
Some Awards:
Cannes Lions, D&AD, The One Show, Clio, Wave, +Digital, Diente, Facebook Awards, Webby, FWA, Awwwards
Get in touch:
cmluetto(at)icloud.com
+1 (332) 207-5597
VSCO
Full portfolio available upon request.