Spotify     /  Wrapped 2020          –       2020

Over the past six years, Wrapped has evolved from a data-driven campaign into a major cultural event. In 2020, it was bigger than ever, spreading joy and a message of gratitude and resilience worldwide. With over 90 million users, 50 million shares, and 13,000 press pieces, Wrapped became the #1 trending topic on Twitter for four days. Recognizing the unique challenges of 2020, Wrapped focused on fostering community and positivity, allowing users, creators, and even public figures to reflect on the year.

It became a global platform for sharing personal stories, gratitude, and uplifting moments.

Project Credits




Spotify Team:

Carlo Michelangelo Luetto, Angeline Toh, Josephine Tan, April Pascua, Rainy Fu, William Oswin, Shivani Parasnis, Dan Brill, Alexander Bodman, Oriel Davis-Lyons, Carolina Perez-Siam, Dominique Wynne, Edward Yeung, Kate Carter, Jill Menor, Colette McIntyre, Chris Monk, Alexandra Tanguay, Lauren Solomon, Christine Andren, Christine Match, Mel Eisen, Ang Gonzales, Claire Ulak, Zach Pentel, Nate Doiev, Chris Lubin, Neal Gorevic, Nienke Dettmeijer, Louisa Ferguson + more