Nike     /  Victory Tour          –       2016

More than 200,000 women worldwide conquered their first half marathon, 10k or Nike+ Training Club (NTC) challenge as part of the 2015 Nike Women’s Event Series. In 2016, Nike once again invited athletes of all levels to challenge themselves and experience the power of the global fitness community via a series of one-of-a-kind running and training events – each part of the NikeWomen Victory Tour and NikeWomen Weeks around the globe. We created the localized content and CDP for the NikeWomen Victory Tour Buenos Aires.

Project Credits


Agency: R/GA
Production Company: Pantera&Co
Photographer: JP Bonino


R/GA Team:
Carlo Michelangelo Luetto / Creative Director
Julieta Zajaczkowski / Sr. Producer
Guillermina Ortiz Seguí / Producer