Nike     /  VS          –       2023

We transformed the summer high school hoops scene into a major event by leveraging NYVSNY’s power to establish it as a North American and global basketball platform.

NYvsNY began with the mission to highlight New York City as the basketball Mecca, but now it’s time to see how the game is evolving worldwide—from NYC to LA.

Our visual framework gave each city its own unique interpretation and color palette, creating a dynamic, progressive visual language that captured each city’s essence. In 2017, Nike revolutionized streetball by putting high school players at the forefront.

Project Credits




Nike Team:
Creative Director: Carlo Michelangelo Luetto
Narrative Manager: Emmanuel 'Manny' Maduakolam
Lead Designer: Eric Pagsanjan
Producers: Reese Boyd & Wyatt Angelo

NA Basketball CD: Anthony Coleman
N Sr CD: Andre Simons
NA VP Brand Creative: Remco Vloon
NA VP Men’s Brand Marketing: Caitlin Sargent

Lettering: Tyrsa
Photography: Sam Balaban 
Styling: Nadya Laska