Nike     /  Unexpected Run         –       2021

When the world paused, running became a powerful outlet for New Yorkers. In a city of constant movement and sensory overload, running offers a unique journey through its diverse neighborhoods and iconic landmarks. In 2021, we celebrated the NYC running community’s resilience with stories of Shalane Flanagan, OMRC, and Thomas Panek, highlighting their contributions to the city’s vibrant running culture and its comeback.

Project Credits 



Animation: Buck
Live Action: BYT
Director: Daniel Navetta

Nike Team:
Carlo Michelangelo Luetto / Creative Director
Nate Skinner / Narrative Director
Hayley Champoux / Narrative Manager
Alexa Mekita / Designer
Christian Hendry / Executive Producer
Ayça Acun / Sr Director B&C