Robinhood     /  Trade Every Play          –       2026

The challenge: Prediction markets live a pixel away from sports betting — a category with its own loud visual language, cultural baggage, and customer. Launching Robinhood into this space meant resisting every convention of it. The work couldn't celebrate the gamble. It had to celebrate the knowledge behind the call.

The insight: Sports fans aren't guessing. Years of watching, arguing, and re-watching compound into real sports intelligence. A prediction market is just the first place that instinct gets to pay off.

The idea: ‘Trade Every Play’ reframe the trader as the expert they already are. Every decision on Robinhood isn't a bet — it's an informed read, powered by the sports IQ the viewer brought with them.

The craft: reductive reality. Partnering with Man vs Machine, we extended Robinhood's rebrand into motion and cinema. We slowed the game to a crawl — every twitch, pivot, and dust trail readable as information. We stripped the world around the athlete so the UI could breathe and the data could lead. The result fuses the adrenaline of elite sport with the clarity of the market.

The outcome Robinhood's first campaign in a new category, launched without sounding like anyone else in it. A visual system that builds directly on Built the Future — compounding brand equity rather than resetting it.

Project Credits 
   



Head of Creative: Carlo Michelangelo Luetto
Group Creative Director: Tim Scales
Associate Creative Director, Copy: Niamh Grunfeld
Associate Creative Director, Art: Gina Kim
Associate Creative Director, Copy: Manny Maduakolam
Creative Producer: Devon Lach
Brand Manager: Laurent Linville
PMM: Sahil Punamia

Production Company: ManvsMachine
Direction, Design & Animation: ManvsMachine
Cinematographer: Borja Llorens
Campaign Photographer: Alex Cascallana