Nike     /  Swoosh City Explorer          –       2021

In NYC you don’t live in your apartment, you live in the City. So our objective was to support NY-Z wellness through neighborhood exploration. So we created a brand that inspired them to explore. To get lost in their own neighborhoods. Finding new place, new roads, new stories. Re-discovering their own city.

Project Credits



Nike Team:
Carlo Michelangelo Luetto / Creative Director
Nate Skinner / Narrative Director
Christian Hendry / Executive Producer