Nike     /  Studio:NYC          –       2021

Nike’s Studio:NYC, launched in Spring 2021, was created to fill the gap left by in-person events during 2020. The platform initially provided virtual programming for the NYC community. With running rising in popularity, Studio:NYC was revamped in Fall 2021 and again in Spring 2022, adding features like personalized training plans, a Running Journal, and a community run calendar, to better support and engage NYC runners.

Project Credits


Agency:
Something Special Studios

Illustrations: Lennard Kok
Nike Team:
Carlo Michelangelo Luetto / Creative Director
Alexa Mekita / Art Director & Designer
Nate Skinner / Narrative Director
Hayley Champoux / Narrative Manager
Gaby Tama / Narrative Manager
Christian Hendry / Producer