Nike     /  Saquon Air Trainer 3PE          –       2021

The ask: launch the new Air Trainer 3PE shoes and strengthen Saquon Barkley’s link to New York City and sneaker culture.

What we did: We created a striking film and photoshoot featuring Barkley navigating the streets of NYC, narrated by a unique city legend: a Bodega Cat.

The OOH campaign drew inspiration from Bo Jackson’s classic Nike ads and Spike Lee’s “Do the Right Thing,” which influenced the Air Trainer 3PE.

Project Credits


Production Co: Anonymous Content
Director: David M. Helman
Photographer: Christian Cody

Nike Team & Roles:
Carlo Michelangelo Luetto / Creative Director
Nate Skinner / Narrative Director
Christian Hendry / Producer
Ayça Acun / Sr Director Brand Marketing