Robinhood / Rebrand – 2024
Robinhood changed the game by making investing accessible to everyone. By 2024, with competitors catching up, it was time to evolve—sharpening the brand for a more seasoned investor.
More: Robinhood Newsroom
Robinhood changed the game by making investing accessible to everyone. By 2024, with competitors catching up, it was time to evolve—sharpening the brand for a more seasoned investor.
We refined the visual language to be sharper, more sophisticated, and scalable. The feather became a bold upward arrow, the wordmark was streamlined, and a new typographic system anchored the identity. A mature neutral palette with Robin Neon accents set Robinhood apart.
Illustrations gave way to a technical graphic style inspired by financial charts. Instead of futuristic cityscapes, we zoomed in—metaphorical still-life photography now tells the story.
This identity marks Robinhood’s next chapter—seamlessly blending product and marketing, rolling out across all platforms in 2025.
More: Robinhood Newsroom
Project Credits
Robinhood
Head of Creative: Carlo Michelangelo Luetto
Creative Director: Tim Scales
Design Director: Daniel Haire
ACD, Design: Angeline Toh
Creative Producer: Devon Lach
VP DCR: Andy Montgomery
VP of Marketing: Michael Goodbody
Brand Director: Carley Olivas
Brand Strategy: Val Boshart
Creative Partner: PORTO ROCHA: Felipe Rocha, Leo Porto
Design: Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand
Interactive Design: Marcos Rodrigues, Maya Flood
Motion Design: Josh Krauth-Harding
3D Design: Pedro Veneziano
Illustration: Philip Intile
Composer: Amedeo Inglese
Project Management: Hamilton Yu
Account Director: Luciana Thiesen
Operations Director: Nicholas Schröder
Photography: Lauren Bramford, Sarah Pritchard
Robinhood
Head of Creative: Carlo Michelangelo Luetto
Creative Director: Tim Scales
Design Director: Daniel Haire
ACD, Design: Angeline Toh
Creative Producer: Devon Lach
VP DCR: Andy Montgomery
VP of Marketing: Michael Goodbody
Brand Director: Carley Olivas
Brand Strategy: Val Boshart
Creative Partner: PORTO ROCHA: Felipe Rocha, Leo Porto
Design: Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand
Interactive Design: Marcos Rodrigues, Maya Flood
Motion Design: Josh Krauth-Harding
3D Design: Pedro Veneziano
Illustration: Philip Intile
Composer: Amedeo Inglese
Project Management: Hamilton Yu
Account Director: Luciana Thiesen
Operations Director: Nicholas Schröder
Photography: Lauren Bramford, Sarah Pritchard
