Robinhood     /  The New Gold Standard          –       2024 


Robinhood Gold gives everyday investors access to top-tier financial perks for just $5 a month. Our campaign challenged the gatekeepers of these benefits, using the same tired clichés they rely on to keep people out.


Project Credits 
   
Robinhood
Head of Creative: Carlo Michelangelo Luetto
Creative Director: Tim Scales
Creative Producer: Devon Lach
VP of Marketing: Michael Goodbody
Brand Director: Carley Olivas
PMM: Caleb MacIlvaine / Rishab Kumar

Director: Ian Schwartz
Production Company: Pretty Bird






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Carlo Michelangelo Luetto. All rights reserved.