Robinhood / The New Gold Standard – 2024
Robinhood Gold gives everyday investors access to top-tier financial perks for just $5 a month. Our campaign challenged the gatekeepers of these benefits, using the same tired clichés they rely on to keep people out.
Robinhood Gold gives everyday investors access to top-tier financial perks for just $5 a month. Our campaign challenged the gatekeepers of these benefits, using the same tired clichés they rely on to keep people out.
Project Credits
Robinhood
Head of Creative: Carlo Michelangelo Luetto
Creative Director: Tim Scales
Creative Producer: Devon Lach
VP of Marketing: Michael Goodbody
Brand Director: Carley Olivas
PMM: Caleb MacIlvaine / Rishab Kumar
Director: Ian Schwartz
Production Company: Pretty Bird
Robinhood
Head of Creative: Carlo Michelangelo Luetto
Creative Director: Tim Scales
Creative Producer: Devon Lach
VP of Marketing: Michael Goodbody
Brand Director: Carley Olivas
PMM: Caleb MacIlvaine / Rishab Kumar
Director: Ian Schwartz
Production Company: Pretty Bird