Robinhood     /  Robinhood Market          –       2026

As Robinhood's audience matured, the brand needed new touchpoints beyond the app. Merch was the opportunity — but only if it could compete with the lifestyle brands this audience already buys, not feel like a swag giveaway.

We led the creative direction, strategy and design direction end-to-end: defining the merchandising framework, establishing design principles, that extended the 2024 rebrand into physical products, in collaborating with agency partner Porto Rocha. The store launched with three tiers — a permanent core collection, lifestyle collaborations with Golden Bear and Waka Waka, and limited drops tied to product launches. Design followed the same logic as the rebrand: precision, restraint, intentional brand application. The neon green and the feather appear — but earn their place.

Robinhood Market functions as a living brand asset: rewarding loyal users, amplifying product launches, and extending the brand's design sensibility into the physical world for the first time.

Project Credits 

Agency: PORTO ROCHA
Creative Direction: Felipe Rocha
Design: Etienne Murphy
Interactive Design: Marcos Rodrigues, David Fiz
Project Management: Hamilton Yu, Natalie Kilic, Victoria Alba
Account Director: Luciana Thiesen

Robinhood Team
Head of Creative: Carlo Michelangelo Luetto
Group Creative Director: Tim Scales
Associate Creative Director, Design: Angeline Toh
Associate Creative Director, Copy: Manny Maduakolam
Senior Art Director: Gina Kim
Visual Designer: Min Kim
Motion Designer: Ryan Jacobson
Staff Creative Producer: Devon Lach
Website Developer: Kristofer Black