Robinhood     /  Legend          –       2024

Robinhood Legend brought desktop trading into the browser—free, frictionless, and future-facing. As Robinhood’s first foray into desktop, Legend wasn’t just a product expansion—it was a statement of intent. We partnered across teams to build a comprehensive brand identity that leaned into Legend’s differentiated feature set while seamlessly integrating into Robinhood’s broader ecosystem.

The identity came to life directly within the platform through a custom startup animation, embedding the brand experience at the core of the product itself.

By crafting a cohesive visual and experiential layer, we helped signal a shift: Robinhood Legend wasn’t just adapting to desktop—it was redefining it. In doing so, it positioned Robinhood as the natural evolution for modern traders, continuing to challenge the conventions of legacy platforms and reinforcing its place as a category disruptor.

Project Credits 
   
Head of Creative: Carlo Michelangelo Luetto
Creative Director: Tim Scales
Creative Producer: Francis Miles
PMM: Serene Ghneim

Agency: Violet Office
3D: Estudi Image