Nike     /  Only Basketball          –       2023

This idea is born out of a simple truth. No matter who you are, where you’re from, or what language you speak, this game gives you a feeling no other can.

Only Basketball captures the unique, universal impact of the game, transcending backgrounds and languages to influence generational culture through athletes.
Basketball’s blend with art is celebrated in our new Nike Basketball platform, launched with a pre-heat film for the 2023 World Basketball Festival. This film, narrated by the culturally insightful journalist Scoop Jackson, showcases how art and performance intersect with basketball culture.

Project Credits
   


Creative Director: Carlo Michelangelo Luetto
Brand Narrative Director: Eric Nelson
Copywriter: Emmanuel 'Manny' Maduakolam 

Producer: Megan Sedey
Production Cordinator: Brigitte Coverdale

NA Basketball CD: Anthony Coleman 
NA Sr CD: Andre Simons

NA VP Brand Creative: Marc Patrick
NA VP Men’s Brand Marketing: Caitlin Sargent
Production Company: Blue Ox
Director: Da Yirgou
Photographer: Dante Marshall