Nike / Own The Floor – 2021
Self-expression evolves constantly, and NY-Z is at the forefront, pushing past trends to amplify the next wave of creativity in dance. Dance is about freedom—expressing who you are, how you feel, and your imagined world. It embodies new patterns and feelings, leading to a future where possibility reigns. Embracing the moment and losing yourself in it defines the dance experience. In NYC, dance is not about boundaries or competition but about creative freedom and honest self-expression. It’s about being the center of your own world, wherever you are.
Self-expression evolves constantly, and NY-Z is at the forefront, pushing past trends to amplify the next wave of creativity in dance. Dance is about freedom—expressing who you are, how you feel, and your imagined world. It embodies new patterns and feelings, leading to a future where possibility reigns. Embracing the moment and losing yourself in it defines the dance experience. In NYC, dance is not about boundaries or competition but about creative freedom and honest self-expression. It’s about being the center of your own world, wherever you are.
That’s why we celebrated self-expression through dance with a campaign that highlights those transforming the art form, sharing their journeys and discoveries as the city gives them the freedom to express themselves.
Project Credits
Nike Team:
Carlo Michelangelo Luetto / Creative Director
Nate Skinner / Narrative Director
Ayça Acun / Sr Director
Production Company: Freenjoy
Director: Ben Dean
Photographer: Cameron Reed
Nike Team:
Carlo Michelangelo Luetto / Creative Director
Nate Skinner / Narrative Director
Ayça Acun / Sr Director
Production Company: Freenjoy
Director: Ben Dean
Photographer: Cameron Reed
