Nike     /  Nike Indoor Nationals           –       2020

Nike Indoor Nationals 2023 marked a new era, moving from Ocean Breeze in Staten Island to its new home at The Armory in NYC. This shift gave us the opportunity to distinguish Nike by treating high school athletes like elite competitors in a city where runners can truly be elevated.

We celebrated these athletes in a way no other brand could, while inspiring future NIN participants to compete next year. By putting them front-and-center, and making them part of our “Runners Helping Runners” campaign, featured across city and global channels, including a prominent DOOH display at 34th Street & 7th Ave in New York City.

 

Project Credits 


Nike Team:
Creative Director: Carlo Michelangelo Luetto
Designer: Isabella Trias
Copywriter: Emmanuel 'Manny' Maduakolam
Producer: Taylor Cole
Brand Manager: Caedryn Schrunk & Christian Hendry
Digital Manager: Agustina Molteni

Production Company: André Bato
Photographer: Brandon Thomas Brown