Nike     /  New Sport City – New Royalty          –       2021

As NYC started to go back to "normal", Nike NYC wanted to come back and tell stories of inspirational athletes* that were driven by purpose, that embody change, and had a unique approach to sports (Redefined by its relationship with NYC).New Sport City was our answer and opportunity to tell visceral, real & unapologetic stories that celebrated New York City & sports. Where the city and its people were our protagonists and their love for sports was our story. The goal of each of these content franchises is to connect our audiences with content that is relevant to them and their community in order to drive Nike App member acquisitions.

New Sport City Ep1 / Ep2 / Ep3

Project Credits 



Production Company: BYT
Live Action: BYT
Director: Jordan Hall
Photographer: Hannah Sider

Nike Team:
Carlo Michelangelo Luetto / Creative Director
Nate Skinner / Narrative Director
Hayley Champoux / Narrative Manager
Ian Kaplan / Producer
Ayça Acun / Sr Director