Nike     /  NYVSNY          –       2022

After a two-year break, NYvsNY returned with the same energy and excitement from the community and players. Nike reinforced its dominance in summer basketball, celebrating the legacy of NYvsNY while pushing the game forward in both sport and culture.

As basketball evolves, the focus was on supporting young athletes to reshape their futures, elevate the game, and redefine how it’s experienced. With its return, NYvsNY’s visual identity was refreshed, aligning with Nike’s 2022 Global “Work in Progress” creative direction—rooted in innovation and the brand’s evolving DNA.

Nike 


NIKE TEAM:
Creative Director: Carlo Michelangelo Luetto
Art Director: Max Amato
Narrative Director: Nate Skinner
Narrative Manager: Manny Madu 
Sr Producer: Christian Hendry
Producer: Reese Boyd
Sr Brand  Mkt; Ayça Acun
Brand Marketing Manager: Mathew Smitt & Brint Benson
Brand Marketing Director: Ryan Schafer

Tape LockUp Design: Anthony Bryant

Agency: Game Seven & Victory
Photographers: Multiple