Nike     /  NYC Highschool Hoops is Never Done          –       2023

Bright lights, big city. ✨ We set out to capture how high school basketball players in NYC train and prepare for their biggest championship of the year.

For some, it’s their first chance at a title; for others, it’s their last shot. But for everyone, it’s an opportunity to showcase all their hard work and dedication. It doesn’t get any better than this.

Project Credits


Creative Director: Carlo Michelangelo Luetto
Art Director: Alexa Mekita
Narrative Director: Nate Skinner
Copywritter: Manny Madu
Producer: Wyatt Angelo
Sr Brand Creative Mkt; Ayça Acun
Brand Manager: Mathew Smitt
Brand Director: Ryan Schafer

Agency: Game Seven
Production Co: UNDERHILL
Film Director: Ryan Chun