Nike / Find Your Fast – 2021
Nike is dedicated to unlock human potential and breaking barriers. We see running as a journey toward self-improvement and self-expression, where each stride defies gravity and self-doubt. Running is a practice supported by a community of mentors and fellow runners, aiming to bring soul to every run.
Nike is dedicated to unlock human potential and breaking barriers. We see running as a journey toward self-improvement and self-expression, where each stride defies gravity and self-doubt. Running is a practice supported by a community of mentors and fellow runners, aiming to bring soul to every run.
In 2021, Nike launched the Find Your Fast platform. For NYC, we created a hyperlocal version for the House of Innovation, showcasing the city’s unique ability to transform traditional sports into something distinctly New York. We featured real NYC runners to highlight this transformation.
Project Credits
Production Co: BYT
Photography: Cameron Reed
Nike Team:
Carlo Michelangelo Luetto / Creative Director
Alexa Mekita / Art Director
Christian Hendry / Creative Producer
Production Co: BYT
Photography: Cameron Reed
Nike Team:
Carlo Michelangelo Luetto / Creative Director
Alexa Mekita / Art Director
Christian Hendry / Creative Producer
