FYTR     /    Rebrand    –     2024 

FYTR celebrates the body as a temple of strength and resilience, encouraging intentional movement, thoughtful nutrition, and supportive choices. Through this rebranding, we highlighted the brand’s commitment to helping individuals nurture themselves and honor their untapped potential, creating a vibrant narrative that resonates with FYTR’s values.

Make it count.

Project Credits
   
Carlo Michelangelo Luetto / Creative Director
Guillermo Lizarsuay / Art Director

Client:
Mark Jones