City Attack _ Nike — Carlo Michelangelo Luetto

Nike / City Attack – 2015

A short film to promote the Nike City Attack Buenos Aires event. The content intended for social media, helped establish a new way for Nike to talk to the local consumers. Speaking to them in a real an authentic language. From the streets to the streets.

Project Credits

Agency: R/GA

Production Company: Pantera&Co

Team:Carlo Michelangelo Luetto / Creative Director
Aurelio Martín / ACD
Nicolás Prosen / Copywriter
Julieta Zajaczkowski / Sr. Producer

A short film to promote the Nike City Attack Buenos Aires event. The content intended for social media, helped establish a new way for Nike to talk to the local consumers. Speaking to them in a real an authentic language. From the streets to the streets.

©2025

Carlo Michelangelo Luetto. All rights reserved.