Nike     /  Carb Up          –       2022

We teamed up with Eliud Kipchoge and a local guest chef to prepare a pre-NYCM meal for our New York City running community. The goal was to support and inspire athletes ahead of their biggest race of the year.

To tell an authentic New York story, we captured the interaction between Kipchoge and the chef as they prepared the meal, surprising the runners with a special Shakeout Run meal.

Project Credit 


Production Company: BYT
Director: Daniel Navetta
EP: Chelsea Greenwood

NIKE TEAM
PRODUCTION: Christian Hendry
CREATIVE DIRECTOR: Carlo Luetto
RUNNING MANAGER: Caedryn Schrunk
RUNNING DIRECTOR: Jessie LaPointe
SPORTS MARKETING: Simon Bairu

TALENT: Eliud Kipchoge / Joan Benoit Samuelson