Robinhood     /  Built for the Future          –       2025

Robinhood’s Built for the Future campaign reframed trading as a choice between progress and stagnation. Rather than competing on features, it positioned Robinhood as the platform of the future—contrasting legacy platforms stuck in outdated systems.

The campaign follows a trader through various landscapes, symbolizing his financial journey and highlighting Robinhood’s all-in-one, sophisticated offerings and commitment to innovation.

By shifting the conversation, the campaign reinforced Robinhood as the clear choice for forward-thinking traders, solidifying its role as a disruptor in a crowded marketplace.

Project Credits 
   
Head of Creative: Carlo Michelangelo Luetto
Creative Director: Tim Scales
ACD, Copy: Niamh Grunfeld
Sr Art Director: Gina Kim
Creative Producer: Jeremy Arth
Brand Director: Carley Olivas
PMM: Serene Ghneim

Production Company: ManvsMachine