Robinhood x 23XI     /  Built Different          –       2025

We teamed up with 23XI Racing to redefine what it means to be a challenger — on and off the track. Together, we created Built Different, a social-first campaign celebrating the grit and determination shared by both brands.

Starring Bubba Wallace and Corey Heim, the work fused Robinhood’s spirit of financial empowerment with 23XI’s relentless pursuit of performance.

From concept to execution, the campaign brought to life a powerful narrative of drive, resilience, and breaking barriers — inspired by Michael Jordan’s disruptive legacy and Robinhood’s evolution toward a more sophisticated, trusted brand.

Project Credits 
   
Head of Creative: Carlo Michelangelo Luetto
Creative Director: Tim Scales
Creative Director: Isobel Oliphant
ACD, Copy:  Emmanuel 'Manny' Maduakolam
Art Director: Rachel Newman
Creative Producer: Devon Lach
Brand Partnershipa: Aaron Goldwyn


Production Company: NewCo
Director: Ryan Chun