Spotify     /  A Decade Wrapped          –       2019

In 2019, The Decade Wrapped turned ten years of Spotify data into a global celebration of music, culture, and personal moments. We launched two brand films debating the song of the decade, bold OOH in 21 markets, a 10-part podcast, and three personalized digital experiences for listeners, artists, and podcasters.

With over 60M visits, 30M+ shares, 730B social impressions, and the #1 trending topic on Twitter for two days, The Decade Wrapped became more than a campaign—it became a cultural milestone.

Project Credits

Spotify Team: Carlo Michelangelo Luetto /  Ellen Pai / Erik Herrström / Will Oswin / Nathan Doiev / Felipe Rocha / Dan Brill / Alex Bodman / Rasmus Wangelin / Lauren Keller / Kenzie Tankersley / Kimmy Summers / Jonathan Chu / Payman Kassaie /  Christine Andrén / Christy Motch / Karen Chang /  Jenna Allchin / James Lee / Kate Carter / Jill Menor / James Aviaz / Kat Kvas / Tal Midyan / Zach Pentel and more.