Nike     /  World Basketball Festival          –       2023

The 2023 World Basketball Festival merged basketball with a hip hop culture, highlighting their seamless blend and history.

Nike Basketball has defined and transcended the game throughout its storied history. Each moment building on the past, connecting with the present and defining the future of the game.

Housing specific artifacts, memorable moments and up-and-coming players in a unique space that represented each era of Nike Basketball and show how each moment defined the present and reimagined the future.

World Basketball Festival x Lincoln Center.

Project Credits
   

NA Basketball CD: Anthony Coleman
NA Sr CD: Andre Simons
NA VP Brand Creative: Marc Patrick
NA VP Men’s Brand Marketing: Caitlin Sargent
Creative Director: Timi Killian
Creative Director: Carlo Michelangelo Luetto
Brand Narrative Director: Eric Nelson
Lead Designer: Eric Pagsanjan
Copywriter: Emmanuel 'Manny' Maduakolam
Producer: Sharon Feinblatt

Production Company: Blue Revolve