https://carloluetto.com Carlo Michelangelo Luetto Tue, 21 Apr 2026 00:39:16 +0000 https://carloluetto.com en https://carloluetto.com/Home Tue, 24 Jan 2023 13:33:09 +0000 Carlo Michelangelo Luetto https://carloluetto.com/Home CARLO MICHELANGELOLUETTO Head Of CreativeNYC, USA Storytelling, strategy, and brand building for Spotify, Nike, Robinhood, and now Block (Cash App, Square, Afterpay &amp; Tidal). Get in touch for inquiries. .hero-reel { position: relative; width: 100vw; left: 50%; transform: translateX(-50%); margin-top: 20px; overflow: hidden; padding: 0 !important; max-width: none !important; } .hero-reel video { display: block; width: 100%; height: auto; } @media screen and (max-width: 768px) { .hero-reel { width: 100%; left: 0; transform: none; margin-left: 0; } .hero-reel video { width: 100%; height: auto; object-fit: contain; } } https://carloluetto.com/Mobile-header Tue, 24 Jan 2023 01:57:53 +0000 Carlo Michelangelo Luetto https://carloluetto.com/Mobile-header https://carloluetto.com/Trade-Every-Play Tue, 21 Apr 2026 00:39:16 +0000 Carlo Michelangelo Luetto https://carloluetto.com/Trade-Every-Play [local-style="29855204"]{ display: none; } Robinhood&nbsp; &nbsp; &nbsp;/&nbsp; Trade Every Play&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; 2026 The challenge: Prediction markets live a pixel away from sports betting — a category with its own loud visual language, cultural baggage, and customer. Launching Robinhood into this space meant resisting every convention of it. The work couldn't celebrate the gamble. It had to celebrate the knowledge behind the call. The insight: Sports fans aren't guessing. Years of watching, arguing, and re-watching compound into real sports intelligence. A prediction market is just the first place that instinct gets to pay off. The idea: ‘Trade Every Play’ reframe the trader as the expert they already are. Every decision on Robinhood isn't a bet — it's an informed read, powered by the sports IQ the viewer brought with them. The craft: reductive reality. Partnering with Man vs Machine, we extended Robinhood's rebrand into motion and cinema. We slowed the game to a crawl — every twitch, pivot, and dust trail readable as information. We stripped the world around the athlete so the UI could breathe and the data could lead. The result fuses the adrenaline of elite sport with the clarity of the market. The outcome Robinhood's first campaign in a new category, launched without sounding like anyone else in it. A visual system that builds directly on Built the Future — compounding brand equity rather than resetting it. Project Credits&nbsp;     Head of Creative: Carlo Michelangelo LuettoGroup Creative Director: Tim Scales Associate Creative Director, Copy: Niamh Grunfeld Associate Creative Director, Art: Gina Kim Associate Creative Director, Copy: Manny MaduakolamCreative Producer: Devon Lach Brand Manager: Laurent Linville PMM: Sahil Punamia Production Company: ManvsMachineDirection, Design &amp; Animation: ManvsMachineCinematographer: Borja LlorensCampaign Photographer: Alex Cascallana <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/c1058fa9b5e385745da1513113b4923ba7d20240ecd1c44f005b5f8d9c56c1fe/rh4.gif" data-mid="247443193" border="0" src="https://freight.cargo.site/w/960/i/c1058fa9b5e385745da1513113b4923ba7d20240ecd1c44f005b5f8d9c56c1fe/rh4.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/6bd63a0d2c76d8e0c60fa1db6042ea5e6beb026e19be805043a9faaab1bc408d/rh2.gif" 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data-src="https://freight.cargo.site/t/original/i/41cb260ccd6261910c189252ea3aaa944cd008940603649e571f844da1af1ea8/rh14.gif" data-mid="247443293" border="0" src="https://freight.cargo.site/w/960/i/41cb260ccd6261910c189252ea3aaa944cd008940603649e571f844da1af1ea8/rh14.gif" /> https://carloluetto.com/Built-For-the-Future Sat, 15 Mar 2025 15:47:20 +0000 Carlo Michelangelo Luetto https://carloluetto.com/Built-For-the-Future [local-style="29855204"]{ display: none; } Robinhood&nbsp; &nbsp; &nbsp;/&nbsp; Built for the Future&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; 2025 Robinhood’s Built for the Future campaign reframed trading as a choice between progress and stagnation. Rather than competing on features, it positioned Robinhood as the platform of the future—contrasting legacy platforms stuck in outdated systems. The campaign follows a trader through various landscapes, symbolizing his financial journey and highlighting Robinhood’s all-in-one, sophisticated offerings and commitment to innovation. By shifting the conversation, the campaign reinforced Robinhood as the clear choice for forward-thinking traders, solidifying its role as a disruptor in a crowded marketplace. Project Credits&nbsp;    Head of Creative: Carlo Michelangelo LuettoCreative Director: Tim Scales ACD, Copy: Niamh Grunfeld Sr Art Director: Gina KimCreative Producer: Jeremy Arth Brand Director: Carley Olivas PMM: Serene Ghneim Production Company: ManvsMachine <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b082ccb396337ad4b8395f5a1ad7d1a5ab6c26078e1bd09243fbbe943a8dd32/1920x1080.jpg" data-mid="235244784" border="0" src="https://freight.cargo.site/w/1000/i/9b082ccb396337ad4b8395f5a1ad7d1a5ab6c26078e1bd09243fbbe943a8dd32/1920x1080.jpg" /><img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/ccd3db404d371eebfc5c2c3d9b089cf3f69d8da2df1abff11c17341d62e4f8da/Bats_0.png" data-mid="228285854" border="0" src="https://freight.cargo.site/w/1000/i/ccd3db404d371eebfc5c2c3d9b089cf3f69d8da2df1abff11c17341d62e4f8da/Bats_0.png" /> <img width="1530" height="852" width_o="1530" 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data-src="https://freight.cargo.site/t/original/i/d087a55a6fcafdac8c59dad26d97d062266b456bdbb6454b4bfa6dede9d3911f/Robinhood_Bats_DvD_RnD_v018.gif" data-mid="235244803" border="0" src="https://freight.cargo.site/w/960/i/d087a55a6fcafdac8c59dad26d97d062266b456bdbb6454b4bfa6dede9d3911f/Robinhood_Bats_DvD_RnD_v018.gif" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/0c43eb64767ff1f02502b126f924be7868f7d0ebf3033dc547fb269d8f211b9d/Robinhood_Bats_DvD_RnD_v060.gif" data-mid="235244873" border="0" src="https://freight.cargo.site/w/640/i/0c43eb64767ff1f02502b126f924be7868f7d0ebf3033dc547fb269d8f211b9d/Robinhood_Bats_DvD_RnD_v060.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c443fead4bd2d33fba2a2af7c0baa595c7fe778c53b88e342a0bc13edf3382c9/01_MountainTop.jpg" data-mid="235244859" border="0" 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[local-style="29855204"]{ display: none; } Robinhood&nbsp; &nbsp; &nbsp;/&nbsp; Rebrand&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; 2024&nbsp; Robinhood changed the game by making investing accessible to everyone. By 2024, with competitors catching up, it was time to evolve—sharpening the brand for a more seasoned investor. We refined the visual language to be sharper, more sophisticated, and scalable. The feather became a bold upward arrow, the wordmark was streamlined, and a new typographic system anchored the identity. A mature neutral palette with Robin Neon accents set Robinhood apart. Illustrations gave way to a technical graphic style inspired by financial charts. Instead of futuristic cityscapes, we zoomed in—metaphorical still-life photography now tells the story. This identity marks Robinhood’s next chapter—seamlessly blending product and marketing, rolling out across all platforms in 2025. More: Robinhood Newsroom Project Credits&nbsp;    RobinhoodHead of Creative: Carlo Michelangelo LuettoCreative Director: Tim ScalesDesign Director: Daniel HaireACD, Design: Angeline TohCreative Producer: Devon Lach VP DCR: Andy Montgomery&nbsp; VP of Marketing: Michael Goodbody Brand Director: Carley Olivas Brand Strategy: Val Boshart Creative Partner: PORTO ROCHA: Felipe Rocha, Leo Porto Design: Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand Interactive Design: Marcos Rodrigues, Maya Flood Motion Design: Josh Krauth-Harding 3D Design: Pedro Veneziano Illustration: Philip Intile Composer: Amedeo Inglese Project Management: Hamilton Yu Account Director: Luciana Thiesen Operations Director: Nicholas Schröder Photography:&nbsp;Lauren Bramford, Sarah Pritchard <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c038a92700a020be96ae1e6f0efe19f3c5940e07498ef186cfef67254b31d0dc/IMG_2390.GIF" 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data-src="https://freight.cargo.site/t/original/i/b9401ebec36903590edb3bef357ac49db2279aba889a74c989af67ca9a11a6d3/e187b222766c7560614df35fc9953c24-5bee28089ec24c4f134be4a92d4a499b.jpg" data-mid="219594630" border="0" src="https://freight.cargo.site/w/1000/i/b9401ebec36903590edb3bef357ac49db2279aba889a74c989af67ca9a11a6d3/e187b222766c7560614df35fc9953c24-5bee28089ec24c4f134be4a92d4a499b.jpg" /> <img width="1920" height="1342" width_o="1920" height_o="1342" data-src="https://freight.cargo.site/t/original/i/e74bb8da83f1cb4b6df0f3110e2745e36e739c101104d9765d8dbb4046f3428b/IMG_2397.jpg" data-mid="219595753" border="0" src="https://freight.cargo.site/w/1000/i/e74bb8da83f1cb4b6df0f3110e2745e36e739c101104d9765d8dbb4046f3428b/IMG_2397.jpg" /> https://carloluetto.com/Built-Different Tue, 04 Nov 2025 02:23:16 +0000 Carlo Michelangelo Luetto https://carloluetto.com/Built-Different [local-style="29855204"]{ display: none; } Robinhood x 23XI&nbsp; &nbsp; &nbsp;/&nbsp; Built Different&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; 2025 We teamed up with 23XI Racing to redefine what it means to be a challenger — on and off the track. Together, we created Built Different, a social-first campaign celebrating the grit and determination shared by both brands. Starring Bubba Wallace and Corey Heim, the work fused Robinhood’s spirit of financial empowerment with 23XI’s relentless pursuit of performance. From concept to execution, the campaign brought to life a powerful narrative of drive, resilience, and breaking barriers — inspired by Michael Jordan’s disruptive legacy and Robinhood’s evolution toward a more sophisticated, trusted brand. Project Credits&nbsp;    Head of Creative: Carlo Michelangelo LuettoCreative Director: Tim Scales Creative Director: Isobel Oliphant ACD, Copy:&nbsp; Emmanuel 'Manny' Maduakolam Art Director: Rachel NewmanCreative Producer: Devon Lach Brand Partnershipa: Aaron Goldwyn Production Company: NewCo Director: Ryan Chun <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8430f0996a1279079255d5ad1d42518e08bba2d62ac6819ad48865387f7e610/Artboard-1-copy-2.png" data-mid="240222625" border="0" src="https://freight.cargo.site/w/1000/i/e8430f0996a1279079255d5ad1d42518e08bba2d62ac6819ad48865387f7e610/Artboard-1-copy-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe5640ea98640ddb963cc025de291850660ecea7c200b974abc0389f53219cff/Artboard-1-copy.png" data-mid="240222627" border="0" src="https://freight.cargo.site/w/1000/i/fe5640ea98640ddb963cc025de291850660ecea7c200b974abc0389f53219cff/Artboard-1-copy.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aef7f29bb97068d7e8d243b4ab9df8a411c76e32538b3f1deabfc93b04a2fa64/Artboard-1.png" data-mid="240222628" border="0" src="https://freight.cargo.site/w/1000/i/aef7f29bb97068d7e8d243b4ab9df8a411c76e32538b3f1deabfc93b04a2fa64/Artboard-1.png" /> https://carloluetto.com/Robinhood-Market Sun, 08 Mar 2026 21:39:00 +0000 Carlo Michelangelo Luetto https://carloluetto.com/Robinhood-Market [local-style="29855204"]{ display: none; } Robinhood&nbsp; &nbsp; &nbsp;/&nbsp; Robinhood Market&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; 2026 As Robinhood's audience matured, the brand needed new touchpoints beyond the app. Merch was the opportunity — but only if it could compete with the lifestyle brands this audience already buys, not feel like a swag giveaway. We led the creative direction, strategy and design direction end-to-end: defining the merchandising framework, establishing design principles, that extended the 2024 rebrand into physical products, in collaborating with agency partner Porto Rocha. The store launched with three tiers — a permanent core collection, lifestyle collaborations with Golden Bear and Waka Waka, and limited drops tied to product launches. Design followed the same logic as the rebrand: precision, restraint, intentional brand application. The neon green and the feather appear — but earn their place. Robinhood Market functions as a living brand asset: rewarding loyal users, amplifying product launches, and extending the brand's design sensibility into the physical world for the first time. Project Credits&nbsp; Agency: PORTO ROCHA Creative Direction: Felipe Rocha Design: Etienne Murphy Interactive Design: Marcos Rodrigues, David Fiz Project Management: Hamilton Yu, Natalie Kilic, Victoria Alba Account Director: Luciana Thiesen Robinhood Team Head of Creative: Carlo Michelangelo Luetto Group Creative Director: Tim Scales Associate Creative Director, Design: Angeline TohAssociate Creative Director, Copy: Manny Maduakolam Senior Art Director: Gina Kim Visual Designer: Min Kim Motion Designer: Ryan Jacobson Staff Creative Producer: Devon Lach Website Developer: Kristofer Black <img width="2992" height="1995" width_o="2992" height_o="1995" data-src="https://freight.cargo.site/t/original/i/347c9c886c3e68176d8349d7cb862a296a306a1315b0b2c6d9af8b20cdcf8353/1.png" data-mid="245769725" border="0" src="https://freight.cargo.site/w/1000/i/347c9c886c3e68176d8349d7cb862a296a306a1315b0b2c6d9af8b20cdcf8353/1.png" /> <img width="2992" height="1995" width_o="2992" height_o="1995" data-src="https://freight.cargo.site/t/original/i/ddd2ee09a28c128c713c6d1d8385bed79f6ed6a833188702841bebb773c2e6bd/3.png" data-mid="245769727" border="0" src="https://freight.cargo.site/w/1000/i/ddd2ee09a28c128c713c6d1d8385bed79f6ed6a833188702841bebb773c2e6bd/3.png" /> <img width="1488" height="1984" width_o="1488" height_o="1984" data-src="https://freight.cargo.site/t/original/i/8ede3f4aedb1a9b2d3a1bf526ac47d4232f15ecbe18117a5e0607d7a55ced49f/5.png" data-mid="245769746" border="0" src="https://freight.cargo.site/w/1000/i/8ede3f4aedb1a9b2d3a1bf526ac47d4232f15ecbe18117a5e0607d7a55ced49f/5.png" /> <img width="1488" height="1984" width_o="1488" height_o="1984" data-src="https://freight.cargo.site/t/original/i/f807ec075fd509f23b831ff128f2f4e442991d331a9b462b4b3f3e56a5a506e6/11.png" data-mid="245769751" border="0" src="https://freight.cargo.site/w/1000/i/f807ec075fd509f23b831ff128f2f4e442991d331a9b462b4b3f3e56a5a506e6/11.png" /> <img width="2992" height="1995" width_o="2992" height_o="1995" data-src="https://freight.cargo.site/t/original/i/e662ca7e5cd5da96672d60eb45e8e0adf5b2671bea58ece69ea504a58ab52866/21.png" data-mid="245769774" border="0" src="https://freight.cargo.site/w/1000/i/e662ca7e5cd5da96672d60eb45e8e0adf5b2671bea58ece69ea504a58ab52866/21.png" /> <img width="1488" height="1984" width_o="1488" height_o="1984" data-src="https://freight.cargo.site/t/original/i/17fc096cd230dec1bf23bc38c5530154b9f575260caac8a4d6526c2031371414/17.png" data-mid="245769775" border="0" src="https://freight.cargo.site/w/1000/i/17fc096cd230dec1bf23bc38c5530154b9f575260caac8a4d6526c2031371414/17.png" /> <img width="1488" height="1984" width_o="1488" height_o="1984" data-src="https://freight.cargo.site/t/original/i/70b002120f5f40edcf6b9f588a9b9c766aae9dd3daa2924859ac44a69a755487/14.png" data-mid="245769778" border="0" src="https://freight.cargo.site/w/1000/i/70b002120f5f40edcf6b9f588a9b9c766aae9dd3daa2924859ac44a69a755487/14.png" /> <img width="746" height="970" width_o="746" height_o="970" data-src="https://freight.cargo.site/t/original/i/c926d8d3b8a2e496b22fed0026bd3c0600cf7f471d2c54c0304690f56b489713/Mar-08-2026-17-49-25.gif" data-mid="245769783" border="0" src="https://freight.cargo.site/w/746/i/c926d8d3b8a2e496b22fed0026bd3c0600cf7f471d2c54c0304690f56b489713/Mar-08-2026-17-49-25.gif" /> https://carloluetto.com/Finish-On-Empty Thu, 14 Mar 2024 03:44:35 +0000 Carlo Michelangelo Luetto https://carloluetto.com/Finish-On-Empty [local-style="29855204"]{ display: none; } Nike&nbsp; &nbsp; &nbsp;/&nbsp; Finish On Empty&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; 2023Cross country doesn’t accurately reflect the actual history of running. Covered with a white filter, it doesn’t acknowledge the diverse population of runners who participate – and have done so for generations. In Summer ’23, we were asked to develop an inclusive Creative Direction,&nbsp; Identity and visual system for Nike XC .  Inspired by Gen-Z’s desire to be born at a different time where life was seemingly less overwhelming, we brought to life a system applicable to all of Nike’s cross country running events in North America.     Project Credits Nike Team: Carlo Michelangelo Luetto / Creative Director Kris Cantrel / Narrative Director Angie Bac / Art Direction Martina Young / Narrative Manager Erik Gundersen / Copywriter David Kauder / Creative Director Running Andre Simmons / Sr Creative Director Agency: SOME DAYS <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/17f19ff73c16d0d727e7fefe083112751af63d8ca47090c04f7e50b87e6345ba/Snapinsta.app_425536054_403502022152778_2279557975384208947_n_1080.jpg" data-mid="206750413" border="0" 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https://carloluetto.com/OTF_Nike Sun, 08 Sep 2024 22:37:43 +0000 Carlo Michelangelo Luetto https://carloluetto.com/OTF_Nike [local-style="29855204"]{ display: none; } Nike &nbsp; &nbsp; /&nbsp; Own The Floor &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; – &nbsp; &nbsp; &nbsp; 2021&nbsp; Self-expression evolves constantly, and NY-Z is at the forefront, pushing past trends to amplify the next wave of creativity in dance. Dance is about freedom—expressing who you are, how you feel, and your imagined world. It embodies new patterns and feelings, leading to a future where possibility reigns. Embracing the moment and losing yourself in it defines the dance experience. In NYC, dance is not about boundaries or competition but about creative freedom and honest self-expression. It’s about being the center of your own world, wherever you are. That’s why we celebrated self-expression through dance with a campaign that highlights those transforming the art form, sharing their journeys and discoveries as the city gives them the freedom to express themselves. Project Credits&nbsp;     Nike Team: Carlo Michelangelo Luetto / Creative Director Nate Skinner / Narrative Director Ayça Acun / Sr DirectorProduction Company: Freenjoy Director: Ben DeanPhotographer: Cameron Reed <img width="1920" height="1280" src="https://freight.cargo.site/w/1920/q/94/i/fde871b84e75e0be748bc3d46b1708d18c8706d3a14d58ba2dd4ca80b0a83b2b/Shot_05_Laundromat_TamishaGuy_0033.jpg" style="width: 1368.03px; height: 912.023px;"> <img width="1080" height="1620" src="https://freight.cargo.site/w/1080/q/94/i/26fd4cf9aeaf6cbca65aab07d232b7d83cf699ede83749f851b7527b09c18315/Shot_05_Laundromat_TamishaGuy_0712.jpg"> <img width="1920" height="1280" src="https://freight.cargo.site/w/1920/q/94/i/f13e26a5c23844ce537fc160cf8e9a21f3bc307a96417f73b26f9d6b04c25f3a/Shot_05_Laundromat_TamishaGuy_0813.jpg" style="width: 1368.03px; height: 912.023px;"> https://carloluetto.com/Burn-October Mon, 30 Jan 2023 19:16:26 +0000 Carlo Michelangelo Luetto https://carloluetto.com/Burn-October Athep Elidja&nbsp; &nbsp;&nbsp; /&nbsp; Burn October&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; 2018 “Burn October” is a mesmerizing tale of life, death, and grief set in a small Polish settlement deep within the Argentinean jungle, created for Paris-based producer Ateph Elidja. Misiones Province, located in the far north of Argentina within the Amazonian jungle, shares borders with Brazil and Paraguay. Throughout the latter half of the 20th century, many Ukrainian, Polish, and German families migrated to this region, establishing colonies and small villages within the land of the indigenous Guarani people. This fusion led to the development of a unique hybrid culture. As Wacho explains: “We wanted to explore this unlikely culture, particularly its views on death and the afterlife.” Our role involved crafting a visually captivating narrative that embodied the intensity and emotion of the music, directed by the Argentine duo Ed Braun and Justo Dell Acqua (aka WACHO). Project CreditsClient: Atheph Elidja Production Company: Pantera&amp;CoProduction (France) : Noside Creative Director: Carlo Michelangelo Luetto Photography:Monty Kaplan Directors: Wacho <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cf27ff312ab0513a2b99c1fe0267fccde48ad2ef496c68299844486592bcd8bf/2-1.png" data-mid="166666769" border="0" src="https://freight.cargo.site/w/1000/i/cf27ff312ab0513a2b99c1fe0267fccde48ad2ef496c68299844486592bcd8bf/2-1.png" />