Intro

Concept Nike CDP* and Short film for Nike Chile. All footage was created in Santiago de Chile, Chile with local athletes/influencers for the Run/Train/Live campaing and to comunicate WERUN Santiago 21K

*Athletes, Assets and copy on CPD where used just as a references. The final CDP was changed to follow global VC.

Credits

Client: 
Nike

Agency:
R/GA

Production Company:
JoiaStudio

Photography:
Rocio Aguirre

2016

 

Team:

Carlo Michelangelo Luetto / Creative Director
Ignacio Fretes / Sr Visual Designer
Raquel Wilson / Visual Designer
Julieta Bernstein / Jr. Visual Designer
Nicolás Prosen / Copywriter
Clara Torres Zavaletta / Strategist 
Guillermina Ortiz / Content Producer
Ignacio Isasi / Producer

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NikeWomen VT BUE
Content / Digital
Face Your 21K
Interactive Experience
NikeiD VR Studio
Interactive Experience
AM95 SE Box
Campaign | Product

Carlo Michelangelo Luetto
Global Creative Director



cmluetto@icloud.com
+1 (332) 207-5597

© 2020 Carlo Michelangelo Luetto. All rights reserved.