Intro

Belgian-born Stella Artois is getting its French on. The 92-year-old brand is launching the largest global marketing effort in its history that includes a new tagline, "Joie de Bière." The French phrase, which translates to "Joy of Beer," puts a bar-friendly twist on the common "joie de vivre" expression that means joy of living.

In this context we were asked to think and create social media content for the 2018 Stella Artois new Sleek Can launch in Argentina and regional markets. 

Credits

Client: 
Stella Artois
+ David

Agency:
Serial Studio

2018

Team:

Carlo Michelangelo Luetto / ECD
Julieta Zajaczkowski / Executive Producer
Magalí Polverino / Photographer
Anna Keville Joyce / Food Stylist
Horario Herrero / Motion 

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Carlo Michelangelo Luetto
Creative Director



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