2020 Wrapped (Graveyard) – Carlo Michelangelo Luetto

Intro

This year, Wrapped will be a story of gratitude and resilience. We’ll tell the story of a resilient world made of resilient communities, that powered through unprecedented challenges (and for some, 400+ year-old injustices) in a year that seemed to never end. And how audio was one tool that strengthened and connected those paths of resiliency.
We’ll show gratitude to not just the artists, podcasters and fans that helped get us through, but the people in our lives—both near and far—who were our support system during trying times.
And we’ll take this gratitude and this resilience to focus our energy not only on learning from 2020, but making sure 2021 (and ‘22, and ‘23, and ‘24…) are better years to come.

That’s why we created a design system that can help us depict it. Where the message is the hero and images work as a visual anchor. Capturing the resilient spirit, weirdness, messiness, and non-sense of 2020.

Credits

Client:
Spotify

Agency:
Brand & Creative | Spotify

2020

Spotify Team:
Carlo Michelangelo Luetto / Global Brand Design Director

William Oswin / Sr Designer
Dan Brill / Group Creative Director
Christy Motch / Brand Manager
Mel Eisen / Brand Manager
Lauren Solomon / Head of Global Brand
Alex Bodman / VP, Global Executive Creative Director