We created a campaign to re-launch Spotify Premium Duo. A new premium plan for couples. Sharing music can lead to unnecessary couple bickering. So we though, "why don't we bring in real couples to discuss some of their frustrations with sharing an account?."
But we couldn't just put these couples on screen, so we made our couples into puppets.
1 Ave Machine + Tronco
Brand & Creative | Spotify
Carlo Michelangelo Luetto / Global Brand Design Director
Kate Carter / ACD
Alex Reinoso / AD
Marie Ronn / GCD
Jonathan Chu / Brand Manager
Kenzie Tankersley / Integrated Producer
Veronica Williams / Sr. Producer
Kelly Longaker / Designer
Becho & Mab + Sebas Schor / Directors
© 2020 Carlo Michelangelo Luetto. All rights reserved.