Intro

We created a campaign to re-launch Spotify Premium Duo. A new premium plan for couples. Sharing music can lead to unnecessary couple bickering. So we though, "why don't we bring in real couples to discuss some of their frustrations with sharing an account?."
But we couldn't just put these couples on screen, so we made our couples into puppets.

Credits

Client: 
Spotify Premium

Production Company:
1 Ave Machine + Tronco

Agency:
Brand & Creative | Spotify

2020

 

Spotify Team:
Carlo Michelangelo Luetto / Global Brand Design Director

Kate Carter / ACD
Alex Reinoso / AD
Marie Ronn / GCD
Jonathan Chu / Brand Manager
Kenzie Tankersley / Integrated Producer
Veronica Williams / Sr. Producer
Kelly Longaker / Designer

Production Company:
Becho & Mab + Sebas Schor / Directors









 

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2020 Wrapped (Graveyard)
Campaign
Listening Together | A+
Campaign / Film
Spotify | A Decade Wrapped
Integrated Campaign
BHIN: LIVE
Branding / Campaign

Carlo Michelangelo Luetto
Creative Director



hello@carloluetto.com
+1 (332) 207-5597

© 2020 Carlo Michelangelo Luetto. All rights reserved.