Intro

Nike has been always focused on the technical aspect of the sport. And NRC’s has been the same for the last two years. We need to redefine running by enabling the real consumers to own it. Identifying and enabling a new kind of running groups: The Crews

The ones that are running together not to improve the pace, or to win a race. The one’s running for something else.

Nike asked us to create the branding, ROS and concept of their first running crew in Buenos Aires: Rundom. A bold, fun and different running crew that just did the unexpected. 

Credits

Client: 
Nike

Agency:
Serial Studio

2017


Team:

Carlo Michelangelo Luetto
Executive Creative Director 

Julieta Zajaczkowski
Executive Producer

Nicolás Gloazzo
Art Director

logo
20171020_Nike_RundomCrew_Branding+ROS.001
Crew
Ropa 2
Buzo
Untitled-1
ROS
Phone
Untitled-1
Untitled-1
Nike Move More
UX/UI
AM95 SE Box
Campaign | Product
NikeWomen VT BUE
Content / Digital
Face Your 21K
Interactive Experience

Carlo Michelangelo Luetto
Creative Director



hello@carloluetto.com
+1 (332) 207-5597

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