Nike has been always focused on the technical aspect of the sport. And NRC’s has been the same for the last two years. We need to redefine running by enabling the real consumers to own it. Identifying and enabling a new kind of running groups: The Crews
The ones that are running together not to improve the pace, or to win a race. The one’s running for something else.
Nike asked us to create the branding, ROS and concept of their first running crew in Buenos Aires: Rundom. A bold, fun and different running crew that just did the unexpected.
Carlo Michelangelo Luetto
Executive Creative Director
© 2020 Carlo Michelangelo Luetto. All rights reserved.