Intro

Self-expression is constantly evolving, and NY-Z is always pushing beyond popular trends. We can lead by amplifying the next wave of creativity in dance. Dance is the freedom to express who you are, how you feel, what you are about, and the world you imagine. 

When we are free to define ourselves through expressive movement, it’s a physical embodiment of new patterns, new feelings, and dance toward an uncreated future where possibility is the only thing set in stone. We own the floor when we embrace the possibility of the moment… And get lost in it.
Dance in NYC isn’t about breaking boundaries or being better than anyone else. It’s about creative freedom and self expression. It’s imperfect, honest and pure. It can happen anywhere. It’s is about being the center of your own world, no matter who you are, where you’re at or who’s looking.

That's why we create a campaign celebrating self-expression through dance. Giving the stage to those transforming Dance. Sharing their journey and self discovery experiences, as the city gives them free range to express themselves.

Full Credits: Director Library

Credits

Client: 
Nike 

2021


Production Company:
Freenjoy

Director:
Ben Dean

Photographer:
Cameron Reed

 

Nike Team:
Carlo Michelangelo Luetto / Creative Director

Nate Skinner / Narrative Director
Ayça Acun / Sr Director





 

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Nike Air Trainer 3PE
Campaign / Content
New Sport City
Content Franchise
Unexpected Run
Campaign / Animation
Nike NYC HQ
Branding

Carlo Michelangelo Luetto
Global Creative Director



cmluetto@icloud.com
+1 (332) 207-5597

© 2020 Carlo Michelangelo Luetto. All rights reserved.