NYC Routine is about elevating Sport Inspired female athletes*. Celebrate their confidence & authenticity through an intimate, personal POV. Capturing their true essence and focusing on their purpose-driven stories through the lens of sport* & New York City. Showcasing how they create change (in their lives) through their daily unique habits. And inspiring others to follow, using sport* as an accelerator.
NYC Routine: Surfing w/Victoria Simmons
Courtney Sofiah Yates
Nike NYC Brand & Creative
Nike Team & Roles:
Carlo Michelangelo Luetto / Creative Director
Nate Skinner / Narrative Director
Hayley Champoux / Narrative Manager
Ian Kapplan / Producer
Ayça Acun / Sr Director Brand Marketing
in collaboration with
Nike Brand Creative NA & Global
© 2020 Carlo Michelangelo Luetto. All rights reserved.