Intro

NYC Routine is about elevating Sport Inspired female athletes*. Celebrate their confidence & authenticity through an intimate, personal POV. Capturing their true essence and focusing on their purpose-driven stories through the lens of sport* & New York City. Showcasing how they create change (in their lives) through their daily unique habits. And inspiring others to follow, using sport* as an accelerator.

NYC Routine: Surfing w/Victoria Simmons

Credits

Client: 
Nike NYC 


Production Co: 
STEPT 

Director: 
Courtney Sofiah Yates

Photographer:
Joe Perri

Nike NYC Brand & Creative

2021

 

Nike Team & Roles:
Carlo Michelangelo Luetto / Creative Director


Nate Skinner / Narrative Director
Hayley Champoux / Narrative Manager
Ian Kapplan / Producer
Ayça Acun / Sr Director Brand Marketing

in collaboration with
Nike Brand Creative NA & Global








 

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New Sport City
Content Franchise
Listening is Everything
Campaign / Animation
2020 Wrapped (Graveyard)
Campaign
Spotify | A Decade Wrapped
Integrated Campaign

Carlo Michelangelo Luetto
Global Creative Director



cmluetto@icloud.com
+1 (332) 207-5597

© 2020 Carlo Michelangelo Luetto. All rights reserved.