Intro

Nike asked us to create a limited edition box kit for the new Nike Mercurial's launch raffle. But Nike's fastest football cleats, designed with innovative materials and custom technology, deserved to be delivered in something better than a simple cardboard box. That’s why we created the world’s first shoebox that helps you train: The Mercurial Speed Box.

The box worked as a speed sensor that tracked your speed, while it's magnetic corners transformed into four training cones synchronized with the Nike Football/Soccer App.

Credits

Client: 
Nike

Year:
2018

 

Agency:
R/GA

Awards:
Clio
Fiap
+Digital
Wave
Diente

Team

Carlo Michelangelo Luetto / Creative Director 
Aurelio Martín / Creative Director
Nicolás Prosen / Copywriter
Julieta Zajaczkowski / Senior Producer
Guillermina Ortiz Seguí / Producer
Mauro Gonzalez / Executive Technology Director
Natalia Sturla/ Producer
Nicolás Schteinschraber / Senior Software Engineer
Film: Luis Aguer
Edit: Julian Vey

Mercurial_Cajas_2?LUCES copy
Mercurial_Cajas_3B?LUCES copy
MagistaX Photobooth
Interactive Experiece
JustDoIt BA
Campaign
Nike City Attack Buenos Aires
Campaign | Content
NikeiD VR Studio
Interactive Experience

Carlo Michelangelo Luetto
Creative Director



hello@carloluetto.com
+1 (332) 207-5597

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