Nike asked us to create a limited edition box kit for the new Nike Mercurial's launch raffle. But Nike's fastest football cleats, designed with innovative materials and custom technology, deserved to be delivered in something better than a simple cardboard box. That’s why we created the world’s first shoebox that helps you train: The Mercurial Speed Box.
The box worked as a speed sensor that tracked your speed, while it's magnetic corners transformed into four training cones synchronized with the Nike Football/Soccer App.
Carlo Michelangelo Luetto / Creative Director
Aurelio Martín / Creative Director
Nicolás Prosen / Copywriter
Julieta Zajaczkowski / Senior Producer
Guillermina Ortiz Seguí / Producer
Mauro Gonzalez / Executive Technology Director
Natalia Sturla/ Producer
Nicolás Schteinschraber / Senior Software Engineer
Film: Luis Aguer
Edit: Julian Vey
© 2020 Carlo Michelangelo Luetto. All rights reserved.