Intro
More than 200,000 women worldwide conquered their first half marathon, 10k or Nike+ Training Club (NTC) challenge as part of the 2015 Nike Women’s Event Series. In 2016, Nike once again invited athletes of all levels to challenge themselves and experience the power of the global fitness community via a series of one-of-a-kind running and training events – each part of the NikeWomen Victory Tour and NikeWomen Weeks around the globe.
We created a retail immersive experience with a speed tracking treadmill, where women could run some of the highlights of the upcoming 21k race, while guided, empowered and inspired by an elite runner.
Credits
Client:
Nike
Agency:
R/GA
2016
Team:
Carlo Michelangelo Luetto / Creative Director
Aurelio Martín / Creative Director
Nicolás Prosen / Copywriter
Raquel WIlson / Visual Designer
Julieta Bernstein / Jr Visual Designer
Julieta Zajaczkowski / Sr. Producer
Guillermina Ortiz Seguí / Producer
Ignacio Issasi / Producer;
Natalia Sturla / Associate Producer
Alfredo Sayús / Strategy Director
Iván Faerman / Strategist
Mauro González / Technology Director
Carlo Michelangelo Luetto
Global Creative Director
cmluetto@icloud.com
+1 (332) 207-5597
© 2020 Carlo Michelangelo Luetto. All rights reserved.