Intro

Nike was looking to create a campaign to launch the new Nike Air Trainer 3PE shoes, to solidify American football player Saquon Barkley's connection to New York City and Sneaker Culture. So we created an elevated film and photoshoot starring Saquon Barkley as he effortlessly moves through the streets of New York; entirely narrated by an unexpected legend and surveyor of the city… someone who’s seen it all: A Bodega Cat.

The OOH campaign was a reference to Bo Jackson's old-school Nike campaigns and Spike Lee's 'Do the right thing' movie,  the main inspiration behind the Air Trainer 3PE. 

Credits

Client: 
Nike NYC 


Production Co: 
Anonymous Content

Director:
David m. Helman

Photographer:
Christian Cody


Nike NYC Brand & Creative

2021

 

Nike Team & Roles:
Carlo Michelangelo Luetto / Creative Director


Nate Skinner / Narrative Director
Christian Hendry / Producer
Ayça Acun / Sr Director Brand Marketing








 

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New Sport City
Content Franchise
NYC Routine
Campaign / Content
Spotify | A Decade Wrapped
Integrated Campaign

Carlo Michelangelo Luetto
Global Creative Director



cmluetto@icloud.com
+1 (332) 207-5597

© 2020 Carlo Michelangelo Luetto. All rights reserved.