Intro

Nike AM95 SE Box. The revolutionary concept changed sneaker culture for ever.
20 years later, the OG Nike AM95 was back, featuring all it's iconic details. In order to celebrate it's 20th anniversary, the first 20 nike member who pre-ordered it, got a SE box.

 

Credits

Client: 
Nike

Year:
2016

 

Agency:
R/GA

Awards:
Diente
Wave

Team

Carlo Michelangelo Luetto / Creative Director & 3D Concepts
Ignacio Bogo / Senior Visual Designer
Nicolás Prosen / Copywriter
Julieta Zajaczkowski / Senior Producer
Guillermina Ortiz Seguí / Producer
Natalia Sturla / Producer

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MagistaX Photobooth
Interactive Experiece
JustDoIt BA
Campaign
NikeID Kiosk
Branding
SpeedBox
Campaign | Product

Carlo Michelangelo Luetto
Creative Director



hello@carloluetto.com
+1 (332) 207-5597

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