30,000 people unknowingly being connected through listening to the same song, at the exact same time, across the world… This fact alone shows that there are extraordinary bridges that link us all, whoever we are and wherever we are from. – A wonderful fact that needs to be celebrated in a film.
Creating realistic and believable depictions of our global audience. Each scene working as a visual testimony/proof to how different people listen to music in their own ways.
Sophisticated and charming, the designs show genuine people going through their lives across the globe, sharing the same soundtrack. Our characters look fresh and fun, they are exciting and instantly recognisable.
Brand & Creative | Spotify
Carlo Michelangelo Luetto / Global Brand Design Director
Noel Yeo / CD
Bruno Lugio / ACD
Alex Bodman / VP, Global Executive Creative Director
Angeles Gonzales / Brand Manager
Payman Kassaie / Brand Director
Zack Grant / Sr. Producer
Niki Polyocan / Sr Producer
© 2020 Carlo Michelangelo Luetto. All rights reserved.