Intro

Every second, more than 30,000 users around the world press play on the same song. The platform made use of that data visualizing some of those connections in real-time.

The concept is the brainchild of media artist Kyle McDonald, who began experimenting with the idea of "serendipity" in our song listening choices back in 2014.

Try it: Listening Together

Credits

Client: 
Spotify 

Production Company:
Active Theory

Agency:
Brand & Creative | Spotify

2020

 

Spotify Team:
Carlo Michelangelo Luetto / Global Brand Design Director

Alex Bodman / VP ECD
Rasmus Wangelin  / Head of Brand Design
Steven Conoway / Art Director
Zach Grant / Sr Producer
Lauren Keller / EP
Payman Kassaie / Brand Manager








 

image-(4)
Artboard 1
Artboard 2
Artboard 3
1_1_Arabic
1_1_ENG
1_1_French
Untitled-6
2020 Wrapped (Graveyard)
Campaign
Listening Together | A+
Campaign / Film
Spotify Premium Duo
Campaign / Film
Spotify | A Decade Wrapped
Integrated Campaign

Carlo Michelangelo Luetto
Creative Director



hello@carloluetto.com
+1 (332) 207-5597

© 2020 Carlo Michelangelo Luetto. All rights reserved.