Every second, more than 30,000 users around the world press play on the same song. The platform made use of that data visualizing some of those connections in real-time.
The concept is the brainchild of media artist Kyle McDonald, who began experimenting with the idea of "serendipity" in our song listening choices back in 2014.
Try it: Listening Together
Brand & Creative | Spotify
Carlo Michelangelo Luetto / Global Brand Design Director
Alex Bodman / VP ECD
Rasmus Wangelin / Head of Brand Design
Steven Conoway / Art Director
Zach Grant / Sr Producer
Lauren Keller / EP
Payman Kassaie / Brand Manager
© 2020 Carlo Michelangelo Luetto. All rights reserved.