Listening is Everything – Carlo Michelangelo Luetto

Intro

LIE Evergreen is a global evergreen animated film that communicates our new consumer-facing brand platform: “Listening is Everything.”

A visual representation of the relationship between audio and human emotion. Depicting the power of audio in a unique and ownable way. Evoking how we react to it and how it impacts us and the world arounds us.

The goal was to create a unique piece that was both Audibly Informed and spoke to all genres & sub-cultures. So we created a synesthetic design systems that leveraged a unique visual language created exclusivly for this piece.

Every aspect of both our hero film and assets library was approached as an adaptive system. Constantly changing and taking cues from a track. Paired in a way that it shows how audio* isn’t an isolated experience, but something that affects how we perceive literally everything.

Creating a modular visual language that — itself — listens.

Credits

Client:
Spotify

Production Co:
ManVsMachine

Music & SFX:
Butter

Agency:
Brand & Creative | Spotify

2020

Spotify Team:
Carlo Michelangelo Luetto / Global Brand Design Director

Zach Grand / Sr. Integrated Producer
Angela Gonzalez / Brand Manager
Rebecca Lim / Sr Art Director
Payman Kassaie / Brand Manager
Lauren Keller / Head of Production
Lauren Solomon / Head of Global Brand
Alex Bodman / VP, Global Executive Creative Director