Intro

As part of the half marathon in the city of Buenos Aires, Nike launched its product Flyknit Lunar 2. A woven with Lunarlon sole shoe. Therefore, we use the opportunity of the delivery of kits for the race, so users can experience the Flyknit technology live and direct.

Nike's Knitting Machine consisted of a loom, powered by the energy of the runners. Each participant could get on a treadmill, that run on it, moving a number of threads woven belt 21K medals. In this way, the runners helped generate its own reward, doing what they love most: running.

Credits

Client: 
Nike

Agency:
R/GA

2014
 

Team:

Carlo Michelangelo Luetto / Creative Director
Diego Levi / Creative Director
Francisco Crescimbeni / Jr Copywriter
Ignacio Bogo / Visual Designer
Julieta Zajaczkowski / Content Producer
Carla Molinari / Producer 
Alfredo Sayús / Strategy Director
Mauro González / Technology Director
Salmón Osado / Sound Design & Music
Soda Pasta / Production Company

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NikeiD VR Studio
Interactive Experience
Face Your 21K
Interactive Experience
SpeedBox
Campaign | Product
NikeWomen VT BUE
Content / Digital

Carlo Michelangelo Luetto
Creative Director



hello@carloluetto.com
+1 (332) 207-5597

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