Intro

We were asked to create a Buenos Aires localized Campaign, VC and branding for the 2015 Just Do It campaign. We came up with the concept: 'We Are' and created 2 different visuals applications for it, inspired on the traditional trash talk between athletes of different sports and the old comparison of 'what sport's the toughest'.

Credits

Client: 
Nike

Agency:
R/GA

2014

 

Team:

Carlo Michelangelo Luetto
Design Director

Carla Molinari
Associate Producer

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Nike City Attack Buenos Aires
Campaign | Content
NikeWomen VT BUE
Content / Digital
Do | Production Co.
Branding
NN Production Co
Branding Explorations

Carlo Michelangelo Luetto
Global Creative Director



cmluetto@icloud.com
+1 (332) 207-5597

© 2020 Carlo Michelangelo Luetto. All rights reserved.