Intro

Nike wanted to demonstrate the effectiveness of their new Hypervenom and nothing proves better than facts. So we created an integrated football reacting to movements of the users, Kinect installation, showing Hypervenom statistics worldwide. Each person who intereacted with the installation, was able to see the Hyperdata; updated goals for right or left foot, head, tricks and speed records made with the spoils numbers.

Every move they made, users could see statistical accordingly. Thus Nike became a window into a fun experience quickly demonstrated how "killing" are the Hypervenom.

Credits

Client: 
Nike

Agency:
R/GA

2014
 

Team:

Carlo Michelangelo Luetto / ACD
Diego Levi / ACD
Ignacio Bogo / Visual Designer
Fernando Vega Olmos / Copywriter
Francisco Crescimbeni / Jr Copywriter
Gonzalo Fiorina, Associate Experience Designer
Carla Molinari / Associate Producer
Carlos De Venezia / Sr Producer
Francisco Falinari / Comunity Manager
Juan Korman / SMP Director
Jeronimo Costa / Technology Director
Nicolas Viegas / Software Engenier
Mariano Jeger / ECD

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SpeedBox
Campaign | Product
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The Knitting Machine
Interactive Experience

Carlo Michelangelo Luetto
Creative Director



hello@carloluetto.com
+1 (332) 207-5597

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