Beats is a comprany that has revolutionized the culture of music and created a premium headphone market. However, in 2015, there was a lingering perception that dismissed Beats as just an imagen driven hip-hop brand.
That's why we created a campaign to change this perception: Beats 'Made from Music'. A campaign that focused on Beats heritage story and creators connections (bloodlines) to the worlds greatest music. Education consumers about the brands creators, and how they have not only influenced the world's greatest music but also created unparalleled headphones.
R/GA / Hustle
William Esparza & Zach Hilder / ECD's
Carlo Michelangelo Luetto / Associate Creative Director
Ignacio Bogo / Visual Designer
Kervins Chauvet / Junior Copywriter
James Stephens / Global Account Director
Marco Koenig / Account Supervisor
© 2020 Carlo Michelangelo Luetto. All rights reserved.