Intro

I was asked to rethink, redesign conceptualize the new packaging of the number one hard soda in latinamerica: DrLemon.
Developing a simple, yet strong visual identity based on it's ingredients and differet flavors.

Credits

Client: 
DrLemon



Agency:
Isla

2019

 

Team:
Carlo Michelangelo Luetto / Creative + Design
Rodrigo Grau / Creative
Ariel Serkin / Creative
Mariano Serkin / Strategy




Artboard 1 copy 3
Artboard 1 copy 4
Artboard 1
Artboard 1
Artboard 1 copy 6
Artboard 1 copy
20190303_DRLEMON_Bottles_Mock-up
20190303_DRLEMON_Bottles_Mock-up2
Artboard 1 copy 5
OHH_1_Red
OHH_2_Red
wp1
Artboard 2
Artboard 3
Artboard 1
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Carlo Michelangelo Luetto
Global Creative Director



cmluetto@icloud.com
+1 (332) 207-5597

© 2020 Carlo Michelangelo Luetto. All rights reserved.