I was asked to rethink, redesign conceptualize the new packaging of the number one hard soda in latinamerica: DrLemon.
Developing a simple, yet strong visual identity based on it's ingredients and differet flavors.
Carlo Michelangelo Luetto / Creative + Design
Rodrigo Grau / Creative
Ariel Serkin / Creative
Mariano Serkin / Strategy
© 2020 Carlo Michelangelo Luetto. All rights reserved.