Intro

June 2nd, 2020 > Spotify, Apple Music, YouTube, and Amazon unite in support of Blackout Tuesday. Pledging their support for Blackout Tuesday (also called “Black Out Tuesday”) with special playlists, moments of silence, and social media blackouts. The campaign was aimed at protesting police violence and racism as well as honoring George Floyd, whose death at the hands of police has sparked universal outcry and demonstrations in US cities and around the world.

We created a whole black-out system both across the spotify platform and our main OOH placements. 

Credits

Client: 
Spotify 



Agency:
Brand & Creative | Spotify

2020

 

Spotify Team:
Carlo Michelangelo Luetto / Global Brand Design Director

Doug Richard / Editorial Design Lead
Oriel Davis-Lyons / CD Copy
Rasmus Wangelin / Global Head of Design 
Lauren Solomon / Head of Global Brand
Alex Bodman / VP, Global Executive Creative Director








 

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2020 Wrapped (Graveyard)
Campaign
Spotify Premium Duo
Campaign / Film
Listening Together | A+
Campaign / Film
Spotify | A Decade Wrapped
Integrated Campaign

Carlo Michelangelo Luetto
Creative Director



hello@carloluetto.com
+1 (332) 207-5597

© 2020 Carlo Michelangelo Luetto. All rights reserved.