Carlo Michelangelo Luetto
Creative Director – 
New York, USA



I'm currently the Brand Creative Art Director of the Nike NYC Studio leading the Creative & Art Direction of the city but also working on North America, and Global initiatives, and a Creative Producer @ Pantera & Co.

Originally from New York City. Passionate about design, filmmaking, photography, tech, arts, and sports. I've been working for several years as a Creative Director, but with a real hands-on approach. Building and mentoring teams. Enabling them to do great work.

Over the years I've had the privilege to collaborate with some of the most talented people in the industry on a wide range of projects. From Branding, Campaigns, Strategies, and Content Creation to Product Design, Interactive Experiences, and Digital Platforms. Helping brands engage with their audiences. While having the privilege to lead amazing talented teams in award-winning projects for brands such as Nike, BeatsbyDre, Google, Samsung, MTV International, AirBnB, Facebook, Quilmes, Corona, YOG's, and Patagonia among others. I've also been honored to be a member of several juries for Advertising and Design festivals all around the world like Cannes Lions Festival for the Digital Craft Category in 2017, The One Show and Webbys among others.

 

 



Carlo Michelangelo Luetto
Creative 

Currently Global Brand Design Director
@ Spotify

New York, USA



I'm originally from New York City. Passionate about design, film making, photography, tech, arts and sports. 

I've been working for several years as a Creative Director, but with a really hands-on approach. Building and mentoring teams. Enabling them to do great work.

Over the years I've had the privilege to collaborate with some of the most talented people in the industry on a wide range of projects. From Branding, Campaigns, Strategies and Content Creation to Product Design, Interactive Experiences and Digital Platforms. Helping brands engage with their audiences. While having the privilege to lead amazing talented teams in award-winning projects for brands such as Nike, BeatsbyDre, Google, Samsung, MTV International, AirBnB, Facebook, Quilmes, Corona, YOG's, and Patagonia among others. 

I've also been honored to be a member of several juries for Advertising and Design festivals all around the world like Cannes Lions Festival for the Digital Craft Category in 2017, and The One Show, Webbys and Wave.


Work Experience: 

Spotify 2019 – Present 
I've been working as a Global Brand Design Director at Spotify in their NYC HQ. As one of the design leads of the Brand+Creative team – Spotify's  award winning in-house agency.

BASIC®  2019
I worked as the Creative Director at BASIC® for Google in San Francisco.  Leading, in partnership with the Google Creatives, the creative, strategy and content creation of the Google Store.

Serial Studio 2017 – 2018
Co-founded and Directed Serial Studio. An innovation-led creative production company based in Buenos Aires, Argentina. Working for brands like Nike, Facebook, Volkswagen, Stella Artois, Corona, Quilmes, Gobierno de la Ciudad de Buenos Aires & partnering with the best in class production companies like Pantera&Co, and global renown agencies like BBDO, David the Agency, La America (ex Mother), Isla, JWT and Mutato. 

R/GA 2012 – 2017 
Creative Director for Nike and Visual Department Lead of the R/GA Buenos Aires office. Mentoring and building the company's design core team.  Collaborating with all the R/GA global network w
hile working on projects  for brands such as Beats ByDre (LA), Google (SFO), AirBnB and Samsung (Global), and Nike (NYC/LA/PDX/LND).

Bridger&Conway  2011 – 2012
Creative Director for Anheuser-Busch InBev.

ConradCain  2010 – 2011
Creative Director 

Bestial Studio  2007 – 2010
Creative Director 

↳ The Work
↳↳
 
 

 



Carlo
Michelangelo
Luetto


Creative 

Currently Global Brand Design Director
@ Spotify

Based on New York, USA



I'm a Creative Director/Filmmaker/Designer originally from New York City. Passionate about design, film making, photography, tech, arts and sports. 

I've been working for several years as a Creative Director, but with a really hands-on approach. Building and mentoring teams. Enabling them to do great work.

Over the years I've had the privilege to collaborate with some of the most talented people in the industry on a wide range of projects. From Branding, Campaigns, Strategies and Content Creation to Product Design, Interactive Experiences and Digital Platforms. Helping brands engage with their audiences. While having the privilege to lead amazing talented teams in award-winning projects for brands such as Nike, BeatsbyDre, Google, Samsung, MTV International, AirBnB, Facebook, Quilmes, Corona, YOG's, and Patagonia among others. 

I've also been honored to be a member of several juries for Advertising and Design festivals all around the world like Cannes Lions Festival for the Digital Craft Category in 2017, and The One Show, Webbys and Wave.

Work Experience: 

Spotify
➝ 2019 – Present 

I've been working as a Global Brand Design Director at Spotify in their NYC HQ. As one of the design leads of the Brand+Creative team – Spotify's  award winning in-house agency. Overseeing brand and marketing design-work globally.

BASIC®
➝ 2019

I worked as the Creative Director at BASIC® for Google in San Francisco.  Leading, in partnership with the Google Creatives, the creative, strategy and content creation of the Google Store.

Serial Studio
➝ 2017 – 2019

Co-founded and Directed Serial Studio. An innovation-led creative production company based in Buenos Aires, Argentina. Working for brands like Nike, Facebook, Volkswagen, Stella Artois, Corona, Quilmes, Gobierno de la Ciudad de Buenos Aires & partnering with the best in class production companies like Pantera&Co, and global renown agencies like BBDO, David the Agency, La America (ex Mother), Isla, JWT and Mutato. 

R/GA
➝ 2012 – 2017 

Creative Director for Nike and Visual Department Lead of the R/GA Buenos Aires office. Mentoring and building the company's design core team.  Collaborating with all the R/GA global network while working on projects  for brands such as Beats ByDre (LA), Google (SFO), AirBnB and Samsung (Global), and Nike (NYC/LA/PDX/LND).

Bridger&Conway
➝ 2011 – 2012

Creative Director for Anheuser-Busch InBev.

ConradCain
➝ 2010 – 2011

Creative Director 

Bestial Studio
➝ 2007 – 2010

Creative Director 

 

↳ Work


Get in touch:

hello(at)carloluetto.com
+1 (332) 207-5597

LinkedIn



Instagram

VSCO
CarneMag®

Some Clients:
Nike / Spotify / Google / Beats By Dre / AirBnB / Facebook / Samsung / Mtv / CocaCola / Pepsi / Hyatt / Young Olympic Games / Patagonia / Anheuser-Busch InBev / GCBA / Lawrys / Redbull / UFC

Some Awards: 
Cannes Lions / D&AD / TheOne Show
Clio / Wave / +Digital / Diente / Facebook Awards / Webby / FWA / Awwwards

& More

 

Get in touch:

hello(at)carloluetto.com
+1 (332) 207-5597





Instagram

VSCO
CarneMag®

LinkedIn




Side Projects:
Creative Producer @ Pantera&Co
Editor & Director @ CarneMag®

Some Clients:
Nike / Spotify / Google / Beats By Dre / AirBnB / Facebook / Samsung / Mtv / CocaCola / Pepsi / Hyatt / Young Olympic Games / Patagonia / Anheuser-Busch InBev / GCBA / Lawrys / Redbull / UFC

Some Awards: 
Cannes Lions
D&AD
TheOne Show
Clio
Wave
+Digital
Diente
Facebook Awards
Webby
FWA
Awwwards

& More

 

 

 


Get in touch:

hello(at)carloluetto.com
+1 (332) 207-5597



Instagram
VSCO
Vimeo
CarneMag®
LinkedIn



Side Projects:
Creative Producer @ Pantera&Co
Editor & Director @ CarneMag®

Some Clients:
Nike / Spotify / Google / Beats By Dre / AirBnB / Samsung / Mtv / Pepsi / CocaCola / Hyatt / Facebook / Young Olympic Games / Patagonia/ Anheuser-Busch InBev / GCBA / Lawrys / Redbull
UFC

Some Awards: 
Cannes Lions
D&AD
OneShow
Clio
Wave
+Digital
Diente
Facebook Awards
Webbys
Art Directors Club
FWA

& More

 

 

 

Spotify 
Global Brand Design Director

2019 – 2021

Design lead of the Brand+Creative team. Spotify's award-winning in-house agency. Overseeing brand and marketing design-work globally.


Pantera&Co Lab
Head of Creative
& Creative Producer
 
&C 
2019 – Present

Head of Content & Creative Producer for Pantera&Co's Creative Lab. Developing the editorial mission, vision, and voice of the company.  Enabling teams to generate editorial ideas and concepts. Building teams based on the creative needs. And helping oversee the planning and production.


Basic® 
Creative Director

2019 

Creative Director for Google. Leading, in partnership with the Google Creatives, the creative, strategy, and content creation of the Google Store.



Serial Studio 
Executive Creative Director

2017 – 2019

Co-founded and Directed Serial Studio. An innovation-led creative production company based in Buenos Aires, Argentina. Working for brands like Nike, Facebook, Volkswagen, Stella Artois, Corona, Quilmes, GCBA & partnering with the best in class production companies like Pantera&Co, and global renowned agencies like BBDO, David the Agency, La America (ex Mother), Isla, JWT and Mutato. 

R/GA 
Creative Director

2012 – 2017

Creative Director for Nike and Visual Department Lead of the R/GA Buenos Aires office. Mentoring and building the company's design core team.  Collaborating with all the R/GA global network while working on projects for brands such as Beats ByDre (LA), Google (SFO), AirBnB and Samsung (Global), and Nike (NYC/LA/PDX/LND).


Bridger&Conway 
Creative Director

2011 – 2012

Creative Director for all Anheuser-Busch InBev accounts.


CarneMag®  
Founder & Director

2010 – Present


Bestial Studio 
Founder & Design Director

2007 – 2010


Carlo Michelangelo Luetto
Creative Director



hello@carloluetto.com
+1 (332) 207-5597

© 2020 Carlo Michelangelo Luetto. All rights reserved.